If you are looking to grow your program, the first step is making sure your application form is strategically placed in front of the right audiences. This article covers practical ways to drive more eyeballs to your form (or forms) and how to use multi-form routing to track which channels and audiences perform best.
Decide what your traffic should land on
You have two main options for what to send applicants to:
A landing page that funnels to your application form: a dedicated page with information about your program (perks, requirements, expectations) that includes a call-to-action button linking to the application form. Most merchants prefer this approach because it gives prospective members context before they apply.
The application form directly: skip the landing page and send traffic straight to the form. This is faster but less informative; works well for warm audiences who already know your brand.
If you go with the landing page approach, make sure the page's call-to-action button is connected to your live application form URL.
[ LINK: How to customize your landing page ]
[ LINK: How To Link Your Application Form to Your Landing Page and Emails ]
Use multiple forms to track inbound source
If your plan supports multiple active forms, you can use them to track exactly which channels and audiences drive your applicants. Create a separate form for each major recruitment channel (website, post-purchase emails, social media, paid ads, and so on). Each form can route to the same program or to different programs.
Applicants from your website form show up tagged with that form, so you know they came from on-site traffic.
Applicants from your post-purchase email form show up tagged with that form, so you know they came from existing customers.
And so on for each channel.
This lets you see which channels are generating the most (and best-fit) applicants in a way that is hard to do with a single shared form.
[ LINK: How To Create Multiple Application Forms and Route Them to Programs ]
Where to put your form link
Your website menu (header or footer)
Add a "Become a Member" or similarly worded menu item to your Shopify header and/or footer menu. Header placement gets the most visibility but is prime real estate; footer is a lower-friction option many merchants start with.
[ LINK: How to integrate your application form with your Shopify website ]
[ LINK: How to integrate your landing page with your Shopify website ]
Email and direct message outreach
Many merchants invite specific people directly through email or social media DMs. For email, use Buzzbassador's built-in Send Via Email feature, which sends a branded "You're invited to apply" email with the form URL automatically populated. For DMs, copy and paste the form URL into the message.
[ LINK: How To Send Your Application Form via Email ]
Post-purchase emails
Add a call-to-action to your Shopify or Klaviyo post-purchase emails inviting customers to join your program. This is one of the highest-converting placements because it targets people who have already bought from you and trust your brand.
Instagram story highlights
Use Instagram's link sticker to add the form URL to a story, then save the story to a profile highlight so it stays accessible long-term.
1. Make a story (a graphic explaining your program works well).
2. Add the Link sticker.
3. Paste the form URL and give it a clear call-to-action title (for example, "Apply Here").
4. Post the story.
5. Save it to a permanent highlight on your profile.
Social media bios
Add the form URL (or your landing page URL, or a link-in-bio tool that includes both) to your Instagram, TikTok, and other social bios. This is prime real estate, so use it for whichever target page is most important to your recruitment.
Paid ads, blog content, and partnerships
If you run paid social ads, content marketing, or partner programs, include your form (or landing page) URL as the destination for any creator-recruitment campaigns. Track conversion rates against your baseline to evaluate paid spend.
Notes:
If you have multiple forms, the URL strategy compounds: instead of one URL going everywhere, you use the right form URL for the right channel, which makes attribution by channel automatic.
For brands on a single-form plan, you can still track inbound source by appending UTM parameters to the form URL, although this requires more setup and manual analysis.
[ LINK: How To Build and Customize Your Member Application Form ]