What are Campaigns?
Campaigns in Buzzbassador are designed to engage your members by setting specific goals with rewards for completion. Campaigns help bridge the gap between onboarding members and motivating them to actively promote your brand.
To first learn more about how Post on Social Campaigns work and how to create them, make sure to check out this article!
Meet Post on Social Campaigns
The Post on Social campaign is designed to incentivize members to create and share content about your brand on social media platforms. When they complete the posting requirements, they receive a reward, typically a cash bonus.
Post on Social campaigns are perfect for generating authentic user-generated content, increasing brand awareness, and leveraging your ambassadors' social influence to reach new audiences.
Ideas for Post on Social Campaigns
Here are some versatile campaign examples that work across different industries:
Product Showcase Challenge
Objective: Generate authentic content showing your product in action.
Description: Ask ambassadors to share a photo or video demonstrating how they use your product in their daily life.
Example:
Title: Show Us How You Use It Challenge
Description: Share a creative photo or video showing your favorite way to use our product. Get creative and show your personality!
Platform: Instagram (Reel, Stories, or Feed Post) or TikTok
Reward: $35
Requirements: Must tag brand and direct followers to your link in bio (affiliate link) to get a discount
Day in the Life Series
Objective: Create lifestyle content that naturally integrates your brand.
Description: Have ambassadors film content showing how your product fits into their daily routine.
Example:
Title: A Day With [Brand Name]
Description: Create a "Day in the Life" video featuring our product throughout your day
Platform: Instagram Reels or TikTok
Reward: $40
Requirements: Show product in at least 3 different scenarios and direct followers to your link in bio (affiliate link) to get a discount
Before & After Testimonials
Objective: Showcase transformation or improvement stories.
Description: Share visual proof of results or changes after using your product/service.
Example:
Title: My Transformation Story
Description: Create a before/after post showing your journey with our products
Platform: Instagram (Reel or Feed Post) or TikTok
Reward: $50
Requirements: Include genuine testimonial and visual comparison and direct followers to your link in bio (affiliate link) to get a discount
Educational Content Campaign
Objective: Position ambassadors as knowledgeable advocates.
Description: Create informative content about product benefits, ingredients, or proper usage.
Example:
Title: Did You Know? Educational Series
Description: Share 3 interesting facts about our product/service in a fun, engaging way
Platform: Instagram (Reel, Stories, or Feed Post) or TikTok Video
Reward: $50
Requirements: Must be factually accurate and cite key benefits, relying on provided campaign brief and recommended talking points; must direct followers to your link in bio (affiliate link) to get a discount
Q&A Takeover
Objective: Address common questions and build trust.
Description: Have ambassadors answer frequently asked questions about your brand or products.
Example:
Title: Ambassador Q&A Series
Description: Create a Q&A post answering questions like "Why I chose this brand," "My favorite products / product benefits," etc.
Platform: Instagram (Reel or Stories) or TikTok
Reward: $40
Requirements: Answer at least 3 of the question examples provided in the campaign brief in your post and direct followers to your link in bio (affiliate link) to get a discount
Mini Content Series
Objective: Build engagement through serialized content.
Description: Create a multi-part series that tells a story or covers different aspects of your product.
Example:
Title: 3-Part Product Journey
Description: Create a 3-part series (e.g., 1. Unboxing, 2. First impressions, 3. Results after using)
Platform: TikTok or Instagram Stories
Reward: $100 for complete 3-part series
Requirements: Post all 3 parts within 2 weeks
Seasonal Content Campaigns
Objective: Capitalize on holidays and seasonal trends.
Description: Create timely content that connects your brand to current events or seasons.
Example:
Title: Holiday Gift Guide Feature
Description: Include our product in your holiday gift guide or seasonal recommendations
Platform: Instagram (Reel, Stories, or Feed Post), TikTok, or YouTube
Reward: $35
Requirements: Post during specified seasonal window and mention why it's a great gift choice for the holiday; direct followers to your link in bio (affiliate link) to get a discount
Best Practices for Post on Social Campaigns
Provide Clear Guidelines: Include specific requirements like hashtags, tags, and key messaging points
💡 Top Tip: Create a Campaign Brief!
Merchants often see increased Campaign success when they provide a detailed Campaign Brief as an additional resource, which can include product breakdowns, talking points, key benefits, brand guidelines, and step-by-step instructions. This Campaign Brief can be included in the Klaviyo outreach about your Campaign, or even linked to the Campaign itself in the Terms & Conditions section.
👉 Grab our starter template for Campaign Brief here
Offer Creative Freedom: While providing structure, allow ambassadors to maintain their authentic voice
Use Tiered Rewards: Consider setting up a multi-campaign tier structure to provide higher rewards for repeated posting (ex. $50 for first post, $25 for each additional post or cross/platform posting)
Set Platform-Specific Requirements: Tailor campaigns to each platform's unique features
Track Performance: Monitor engagement rates to identify your most effective campaign types
More Campaign Types Coming Soon
We plan to introduce new campaign types in the future. Stay updated with our Campaigns roadmap and vote for the types of campaigns you'd like to see next!