Here are four campaign formats that work well:
Evergreen onboarding campaign
Automatically enroll all new members and give them a first sales goal to hit. Keeps new members engaged from day one.
Example: 'Earn Your First $200 Bonus' — generate 20 sales, earn $200. Assign setting: automatically assign all new members. No end date.
Monthly performance bonus
Reward members who hit a monthly sales target. Reset each month for continued motivation.
Example: 'September Sales Bonus' — generate $200 in sales in September, earn $50. Assign to all current members.
Product-specific drive
Focus attention on a specific product launch or collection. Use product eligibility to ensure only orders of that product count.
Example: 'Promote Our New Swim Drop' — generate 5 orders from the Swim collection, earn $200. Run June–August.
Seasonal push
Add urgency during high-traffic events like BFCM or back-to-school.
Example: 'Black Friday Sales Drive' — generate 1 order with your referral code during the sale, earn a $20 bonus. Run November 1–December 1, assigned to your VIP/Influencer tier.
Notes:
You can run multiple campaigns simultaneously and assign different campaigns to different member segments.
More campaign types (content creation, social engagement, etc.) are coming.
[ LINK: Campaign roadmap ]