Every Buzzbassador account starts with one default program. As your program grows, you can add more programs (also called "tiers") to segment your members and reward them differently based on audience, performance, content, or any other dimension that fits your strategy. This article walks through how to create additional programs and how members move between them.
[ LINK: How To Structure Your Members' Reward Tiers (strategy guide) ]
What multiple programs let you do
Each program in Buzzbassador is independently configurable: you can turn each section on or off (referral codes, affiliate links, discount codes, rewards) and set rates and rules per section. Programs can differ on:
Reward type and rate (commission, gift cards, store credit, free product, or no reward)
Whether the tier has referral codes (and at what discount rate)
Whether the tier has affiliate links and which type (BuzzLinks, UTM, or Referral Code Links)
Whether the tier has a shared brand discount code for member purchases
Personal-use discount rate for members in the tier
This means tiers are not just different commission rates; they can be entirely different program types (a gifting-only tier alongside a paid-commission tier alongside a customer-referrer tier) inside the same account.
How to create a new program
1. Go to the Programs page in your left side menu.
2. Click the Add Program button.
3. Enter a Program Name and Description (these are for your internal reference; members do not see them).
4. Configure each section of the program (Discount Codes, Referral Codes, Affiliate Links, Rewards) by toggling sections on or off and setting the relevant rates, rules, and link types.
5. Click Save Changes.
[ SCREENSHOT: Programs page with Add Program button highlighted ]
[ SCREENSHOT: Program editor showing the configurable sections ]
For full detail on each section's configuration options, see the program settings article.
[ LINK: How To Configure Your Program Settings ]
The default program
Every account has one program designated as the "Default" program. The default program is where applicants and members fall back to when no other program is specified, including in these cases:
An applicant submits an application form that has no specific routing configured.
An applicant is auto-approved via Auto-approve Customer Applicants (currently always routes to default).
A member is created via direct import without a specific program selected.
You can change which program is the default at any time by clicking the Make Default button on the program you want to set. Only one program can be default at any given moment.
[ LINK: What Does "Default" Mean in the Programs Section? ]
How members get assigned to programs
Members can land in different programs in several ways:
Form routing: each application form has a Route To setting that determines which program applicants from that form are assigned to. Use multiple forms to segment applicants automatically.
Manual assignment at approval: when manually approving applicants, you can override the form's routing using the Choose Program Manually option in the Confirm Approval dialog.
Direct import: when importing members in bulk, you choose which program to assign them to in the import popup.
Move between programs: at any time, you can move existing members between programs from the Members page.
[ LINK: How To Create Multiple Application Forms and Route Them to Programs ]
[ LINK: How To Review and Approve or Decline Your Applicants ]
[ LINK: Import Pre-Existing Members Method 1: Upload a File ]
[ LINK: How to move a member to a different program ]
A few practical notes on multiple programs
Members can only be in one program at a time. Moving a member to a different program reassigns them entirely.
You can have unlimited programs, regardless of plan. (Plan tiers limit how many active application forms you can have, but not the number of programs.)
The default program cannot be deleted. To delete a program currently set as default, first make a different program the default, then delete the old one.
When you delete a program, members in that program are reassigned according to the rules in the linked deletion article.
[ LINK: How To Delete a Program ]
[ LINK: How Programs Work Across Multiple Tiers ]