Buzzbassador lets you recruit members through several channels: your landing page (which can be embedded in your Shopify site), the "You're invited to apply" email (sent directly to invite specific people), and any external link you share. Each of these uses a clickable button or link that needs to point at the right application form. This article walks through how to find each form's URL and add it to your landing page and emails.
Each form has its own URL
If you run multiple application forms (subject to your plan's active form limit), each form has its own unique URL. You will need to use the URL of whichever form you want submissions from a given channel to flow through.
For example, if you have a creator-focused form and a customer-focused form, you might:
Link the creator form's URL from your dedicated creator landing page, social media bios, and outreach DMs.
Link the customer form's URL from your post-purchase emails, customer-facing landing page, and order confirmation pages.
Each form's submissions route to the program configured in that form's Route To setting.
[ LINK: How To Create Multiple Application Forms and Route Them to Programs ]
Where to find a form's URL
1. Go to Recruit > Application Form in your left side menu.
2. Find the form you want to link to in the Active Forms list.
3. Click the link icon on the form's row to copy its URL to your clipboard.
[ SCREENSHOT: Active Forms list with link icon highlighted on a form's row ]
You can now paste the URL into any button, hyperlink, or share location.
Add a form URL to your landing page
1. Go to your Landing Page editor.
2. Click Edit on the landing page template.
3. Scroll to and select the call-to-action button (typically labeled "Apply", "Join Now", "Submit Your Application", or similar).
4. In the URL input box on the right-side editor, paste the form URL.
5. Save your changes.
If your landing page has multiple call-to-action buttons (one in the hero, one near the bottom, and so on), repeat for each button. They typically all link to the same form URL.
[ LINK: How to customize your landing page ]
Add a form URL to your emails
For most email templates (welcome emails, custom outreach, follow-ups), you can paste a form URL into a button the same way as on the landing page:
1. Go to Emails.
2. Click Edit on the email template.
3. Select the call-to-action button.
4. Paste the form URL into the URL input box on the right-side editor.
5. Save your changes.
The "You're invited to apply" email is special
The "You're invited to apply" email uses the {{form_url}} merge tag instead of a hardcoded URL. This means a single email template works across all your forms; the URL inserted at send time is determined by which form you sent from.
To set this up:
1. Go to Emails and click Edit on the "You're invited to apply" email.
2. Select the call-to-action button.
3. In the URL input box, paste {{form_url}} (instead of a specific URL).
4. Save your changes.
When you click Send Via Email from inside a form's editor, the email goes out with that form's URL automatically populated via the merge tag.
[ LINK: How To Send Your Application Form via Email ]
Notes:
If you only have one application form, all the links above point to the same place; the multi-form considerations only matter once you have more than one form.
If you ever delete and recreate a form, its URL will change; make sure to update any external buttons or links that reference the old URL.
The Landing Page Editor and most email templates accept fully qualified URLs (https://...) directly; only the "You're invited to apply" email uses the {{form_url}} merge tag.
[ LINK: How To Build and Customize Your Member Application Form ]
[ LINK: How To Test Your Application Form ]