What Is Content Tracking?
Content Tracking is how Buzzbassador automatically monitors Instagram, Facebook, and TikTok for posts that mention or tag your brand. When a creator publishes a post with your tracked hashtags or brand mentions, Buzzbassador detects it within 15 minutes and surfaces it in your Content Feed—no manual searching required.
This gives you a real-time feed of creators who are already talking about you, so you can engage them, invite them to your program, or link their posts to campaigns.
How It Works
Step 1. Connect Your Social Accounts
Before tracking can begin, you need to connect at least one social account to Buzzbassador. These are called your Connected Accounts and are the profiles Buzzbassador monitors to find brand mentions.
To connect an account, go to Social Listening > Integrations and follow the steps for your platform.
Article: How to Connect Your Instagram Account
Article: How to Connect Your Facebook Page
Article: How to Connect TikTok
Step 2. Configure What to Track
In the Automations tab, open the Tracking Manager to tell Buzzbassador what to look for. You can track two types of signals:
Brand Mentions — Posts where a creator tags your account directly, such as @yourbrand in a caption.
Hashtags — Posts that include a specific hashtag you're monitoring, such as #yourbrandname or a campaign-specific tag.
You can add as many hashtags and mentions as you need, and target them across one platform or all connected platforms.
Step 3. Posts Are Detected Automatically
Once your accounts are connected and your tracking sources are configured, Buzzbassador scans for matching posts on a continuous basis. When a public post is found that matches one of your tracked hashtags or mentions, it is pulled into your Content Feed automatically.
Most posts are detected within 15 minutes of publication on Instagram and Facebook. TikTok timing varies slightly depending on your connection method.
Step 4. Review Posts in Your Content Feed
Every matched post appears in Social Listening > Content Feed. From there you can:
View the original post on the native platform
See the creator's profile, follower count, and engagement metrics
Invite the creator to your ambassador program
Send a DM or email using a saved template
Request usage rights for their content
Link the post to a campaign for submission tracking
Take bulk actions across multiple posts at once
Supported Platforms
Connect directly via Instagram (recommended for DM support and Story tracking)
Or connect via your linked Facebook Page through Meta Business
Access tokens expire after 60 days — you'll be prompted to reconnect when this happens
Connect your Facebook Page via a simple OAuth flow
Tracks posts where your Page is tagged or mentioned
Access tokens expire after 60 days
TikTok (COMING SOON)
TikTok offers two connection methods, and you can connect both at the same time for maximum coverage:
TikTok v.1 (QR Code) — Supports sending DMs, but requires reconnecting every 180 days. You'll receive email reminders ahead of the expiration.
TikTok v.2 (OAuth) — Provides better mention coverage and lasts 360 days, but does not support DMs.
Connecting both versions is recommended so you get the full benefit of DM capability and broader content detection.
Understanding Connection Status
Your connected accounts each display a status badge so you always know if tracking is working:
Active — Tracking is working normally.
Expiring Soon — Your connection is about to expire. Click Reconnect to avoid a gap in tracking.
Expired — Tracking has paused. Your historical data is preserved, but no new posts will be detected until you reconnect.
Frequently Asked Questions
What if a creator uses our hashtag but doesn't tag us?
As long as the hashtag is saved and active in your Tracking Manager, the post will be detected and added to your Content Feed regardless of whether your account is directly tagged.
Can I track posts from private accounts?
No. Buzzbassador can only access posts on public accounts. Posts from private accounts are not visible through the social platform APIs.
A post I know exists isn't showing up. What should I check?
A few things to verify:
Confirm the post is from a public account
Check that the relevant hashtag or mention is saved and set to Active in your Tracking Manager
Make sure the platform connection shows an Active status, not Expired
Allow up to 15 minutes from the time the post was published
What happens to my data if a connection expires?
All previously collected posts and creator data are preserved. Tracking simply pauses until you reconnect. Once reconnected, new posts will resume appearing automatically.
Can I connect more than one Instagram or Facebook account?
Yes. You can add multiple accounts across platforms. Each connected account is listed in your Integrations tab with its own individual status.
Tips for Getting the Most Out of Content Tracking
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For further help, reach out to our support team at [email protected]. We're here to help!