Buzzbassador can issue up to three different codes per program, depending on the program's settings. Each code has a different purpose, a different audience, and is enabled separately in the program editor.
The personal discount code
This is the code members use to buy from your store at a discount as a perk of being in the program. It is shared across all members of the program: every member of the program uses the same code (e.g., TEAM20). It is enabled by the Discount Code section of the program settings.
The referral code
This is the unique code each member shares with their audience. Every member gets a different code (e.g., MICHAELA10, SARAH15), generated when they are approved into the program. When a customer uses a member's referral code at checkout, the sale is attributed to that member, and (if rewards are enabled) a commission is calculated. It is enabled by the Referral Codes section of the program settings.
BuzzLinks codes
These are unique, single-use discount codes generated automatically when a customer clicks a member's BuzzLink. Members do not see or share these codes themselves; they share their BuzzLink, and a fresh code is created on each click. The codes follow the format BUZZ-[member-token]-[unique-suffix] (for example, BUZZ-4818406280HXMM9-8395CCFE) and expire immediately after they are redeemed. They are enabled by setting the Affiliate Links section of the program to BuzzLinks.
Example
Say you have a member named Michaela in a program where all three code types are enabled. Your personal discount code is set to 20% off, your referral code rate is 10% off, and your BuzzLinks rate is 15% off.
Personal discount code: TEAM20. Michaela uses this for her own purchases. She gets 20% off any time she buys from your store. Every other member in the same program uses the same code.
Referral code: MICHAELA10. Michaela shares this with her audience: "Use code MICHAELA10 at checkout for 10% off!" Each customer who uses it gets 10% off, and Michaela is credited with the sale.
BuzzLink: yourstore.com?utm_source=buzzbassador&buzz_ref=[unique-token]. Michaela shares the link itself. When a customer clicks it, a popup offers them a unique one-time code (e.g., BUZZ-4818406280HXMM9-8395CCFE) good for 15% off, single-use, valid only for that click.
Notes:
Each of the three code types can be turned on or off independently per program. A program could have all three, just one, just two, or none, depending on what fits your strategy.
Personal discount codes are created as regular discount codes in Shopify.
All of a program's referral codes are stored inside of a single Shopify "referral rule" created by Buzzbassador in your Shopify discounts list.
All of a program's unique one-time use BuzzLinks codes are stored inside of a single Shopify "referral rule" created by Buzzbassador in your Shopify discounts list, separate from your referral rule.