The application accepted and "You've been imported" emails are the best place to show new members their unique codes. Instead of typing codes manually, you can add dynamic code elements that automatically display each member's actual codes when the email sends.
Option 1 (recommended): Drag in the pre-built "Dynamic Codes" block
In the email editor, go to the Blocks tab and drag the Dynamic Codes block into your template. It includes the referral code, discount code, a two-column layout, and suggested explanatory text. Customize the background color, text, and font styling to match your email. The codes auto-populate via {{discount_code}} and {{referral_code}}; don't edit those tag formats.
[ SCREENSHOT: Dynamic Codes block in the Blocks tab of the email editor ]
Option 2: Drag individual code elements
Go to the Content tab in the email editor and drag the Discount Code and Referral Code elements individually into your template. Style them as needed.
[ SCREENSHOT: Discount Code and Referral Code elements in the Content tab ]
What happens when a recipient's program has the code type disabled
Email templates apply globally across your account, not per program. If a recipient's program has discount codes or referral codes disabled at the time the email sends, the corresponding tag renders empty.
If discount codes are disabled for the recipient's program: {{discount_code}} renders as a blank string. Surrounding template content (labels, text, layout) still displays.
If referral codes are disabled for the recipient's program: {{referral_code}} renders as a blank string, with the same surrounding-content behavior.
If both are disabled: the Dynamic Codes block displays its labels and surrounding text, but the code values themselves are blank.
The block does not auto-hide based on code availability, so a recipient in a program with codes disabled would see something like "Your discount code:" with no code shown after it.
Recommendations for accounts running multiple programs with different settings
If you run multiple programs and some have discount codes or referral codes disabled, consider one of these approaches for your acceptance and "You've been imported" emails:
Use general language that doesn't promise specific codes. Replace specific code labels with phrasing like "Visit your dashboard to access your codes and links."
Remove the Dynamic Codes block entirely and instead direct members to log in to their dashboard, where they'll only see the code types that apply to their program.
Keep the Dynamic Codes block but add fallback text around it explaining that not all codes apply to every member, with a link to their dashboard for the full picture.
Members can always view their available codes from their Buzzbassador dashboard at any time, even if codes don't appear in the email.
Notes:
These elements work like merge tags: they populate the correct code for each individual recipient when the email sends.
If you change a code type's enabled status for a program after a member has been onboarded, the next email they receive that includes this merge tag will reflect the current setting (not the setting at the time of onboarding).
There is no separate dynamic element for BuzzLinks codes, since BuzzLinks codes are generated per click on your storefront rather than per member.
[ LINK: Merge tags: how to use dynamic data in your email templates ]
[ LINK: How to configure your program settings ]