What Campaigns Should I Create?
Get ideas and inspiration for campaigns to set up that will motivate your members and drive sales and brand awareness.
What are Campaigns?
Campaigns in Buzzbassador are designed to engage your members by setting specific goals, such as sales targets, with rewards for completion. Campaigns help bridge the gap between onboarding members and motivating them to actively promote your brand.
To first learn more about how Campaigns work and how to create them, make sure to check out this article!
What Types of Campaigns Can I Create?
(As of September 2024)
Currently, Buzzbassador supports only one campaign type, the Meet Sales Goal Campaign.
Meet Sales Goal Campaign
The Meet Sales Goal campaign is designed to incentivize members to achieve a sales target within a specific time frame. If they meet the goal, they receive a reward, typically a cash bonus.
While cash is the default payout method, the flexibility of Buzzbassador’s Tremendous integration allows you to offer additional payout methods, such as gift cards, Venmo, ACH transfers, and more.
Ideas for Meet Sales Goal Campaigns
Even though Buzzbassador only supports the Meet Sales Goal campaign type right now, you can tailor it to meet different objectives. Here are some examples:
Ongoing Evergreen Campaign
Objective: Engage all new members with an immediate sales target.
Description: Automatically assign new members to a campaign aiming to reach 20 sales, running indefinitely and providing a clear initial goal for all members who are onboarded.
Example:
Title: Earn Your First $200 Bonus!
Description: Welcome to our program! Refer your first 20 sales and earn a $200 bonus on top of your regular sales commissions!
Requirements: 20 order quantity
Product eligibility: All
Reward: $200
Start Date: Today
End Date: N/A (Ongoing campaign)
Assignee Settings: Automatically Assign All New Members
Monthly Performance Incentives
Objective: Encourage consistent monthly sales.
Description: Set a monthly sales target, and reward members who meet or exceed it with a cash bonus.
Example:
Title: September Sales Bonus
Description: Generate $200 in sales this month with your referral code and earn a $50 bonus on top of your regular 10% sales commissions!
Requirements: $200 order sum
Product eligibility: All
Reward: $50
Start Date: September 1
End Date: September 30
Assignee Settings: "Ambassador Program" (current members)
Product-Specific Sales Drive
Objective: Increase sales for a particular product or collection.
Description: Offer rewards based on a member generating sales of a particular product or collection from your Shopify store by specifying the product eligibility settings of the Campaign.
Example:
Title: Promote Our New Drop And Earn $200
Description: Generate 5 orders of our new Swim collection and we'll pay you a $200 bonus on top of your regular sales commissions!
Requirements: 5 order quantity
Product eligibility: Certain Collections > New Swim
Reward: $200
Start Date: June 1
End Date: August 31
Assignee Settings: Assign All Members
Seasonal Sales Races
Objective: Further enhance seasonal or one-off increased store activity due to holidays or special promotions.
Description: Set higher sales goals during peak seasons and offer cash bonuses for driving sales during that time.
Example:
Title: Black Friday Social Media Sales Drive
Description: Post about our Black Friday sale and make sure to link your referral code! If someone purchases with your code during the sale, you'll earn a $20 bonus on top of your regular sales commission!
Requirements: 1 order quantity
Product eligibility: All
Reward: $20
Start Date: November 1
End Date: December 1
Assignee Settings: "Influencer VIP Program" (current members)
More Campaign Types Coming Soon
While the Meet Sales Goal campaign is the only option currently available, we plan to introduce new campaign types in the future. Stay updated with our Campaigns roadmap and vote for the types of campaigns you’d like to see next!
How Do I Set Up Campaigns?
Rewards: Clearly define the cash bonus or other reward and remind members they can choose their preferred payout method via the Tremendous integration.
Goal Setting: Establish achievable yet motivating sales targets to drive engagement.
Assignment: Assign specific member groups to the campaign or make it open to all members.
Scheduling: Schedule the campaign to align with your business’s sales cycles or seasonal opportunities.
To learn more about how campaigns work and explore the different features available, check out our detailed guide: What is a Campaign and How Does it Work?. This article will walk you through the basics of campaigns, including setup, management, and how to use them effectively to motivate your members.