We’re thrilled to introduce Buzzbassador’s new Campaigns feature! This feature has been in development for some time, and while this is just the initial launch, we have many exciting updates planned. In this article, we’ll walk through the basics of what campaigns are, how they work, and how you can use them to engage and motivate your members.
What Are Campaigns?
The Campaigns feature fills a critical gap between onboarding your members and getting them actively promoting your brand. While Buzzbassador’s automation tools help you onboard members, create referral codes, track sales, and manage payouts, the question often remains: How do you motivate members to start selling?
Campaigns offer a solution. With campaigns, you can incentivize your members to promote your brand—whether for ongoing efforts or special promotions—directly within Buzzbassador, without needing external platforms.
The First Campaign Type: Meet Sales Goal
The first campaign type available is called Meet Sales Goal. This campaign type encourages members to generate a certain number or amount of orders within a specified time frame, rewarding them with a bonus if they meet the goal.
How It Works:
You create the campaign with a sales target (either a number of orders or a sum of sales).
Set a time frame for your members to meet the goal.
If they achieve it, they earn a reward (currently, cash rewards are supported).
In the future, we’ll introduce more campaign types and reward methods, such as social media engagements, content creation, product promotions, and more. Make sure to use our roadmap to vote on what you want most so we can prioritize our next launches!
How to Create a Campaign
Creating a campaign is straightforward. Here’s a step-by-step guide:
Navigate to the Campaigns Tab
In your Buzzbassador account, go to the main menu and click on the "Campaigns" tab. This is where all your campaigns live. You can see which campaigns are drafted, active/running, scheduled, or ended, and track their activity.Create a New Campaign
Click the "Create Campaign" button and choose the type of campaign. For now, the available type is Meet Sales Goal, but more campaign types will be added soon.Fill in the Campaign Details
Enter the details of your campaign:Title: Make sure it’s clear and easy for your members to understand.
Cover Photo: Upload an image that matches the campaign’s branding. We provide recommended dimensions for the best fit.
Description: Explain the campaign in detail, including what your members need to do to meet the goal.
Set Campaign Requirements
Define the goal:Choose between Quantity (number of orders) or Sum (total sales value).
Set the exact target (e.g., five orders or $200 in sales).
Optionally, set Product Eligibility to focus the campaign on specific products or collections.
Set the Reward
For now, cash rewards are the default payout method. You can set the amount of the reward members will receive if they meet the goal (e.g., a $50 bonus for hitting five orders). All rewards will be automatically tracked and appear in your Rewards tab.Assign Members
You can manually assign members to the campaign, assign entire programs, or even set it to automatically assign new members as they join. This ensures that anyone onboarded to your Buzzbassador program is immediately assigned a campaign, keeping them engaged from day one.Schedule the Campaign
Set the start and end dates for your campaign. If you want the campaign to continue indefinitely, you can mark it as an ongoing campaign and decide on the end date later.Review Notifications
Once you’ve set up your campaign, you can review the email notifications that will be sent to members, both when they are assigned to the campaign and when they complete it. You can send yourself a test email to ensure everything looks good.Launch the Campaign
After reviewing everything, schedule your campaign. Once it goes live, you won’t be able to make changes to the requirements or rewards, so make sure everything is correct before launching!
Tracking Campaign Performance
After your campaign goes live, you can track its performance in the Activity Dashboard. Here’s what you can monitor:
Assigned Members: See how many people have been assigned to the campaign.
Sales Generated: Track the number of orders or total sales generated by the campaign.
Rewards Earned: See how many rewards have been earned by members for meeting the campaign goals.
Completion Status: View which members have completed the campaign and which ones are still working towards the goal.
You can also click into individual member profiles to see detailed information about the orders they’ve generated and how they’ve contributed to the campaign.
Paying Out Campaign Rewards
To pay out campaign rewards, go to the Rewards Tab where you manage all rewards, both from orders and campaigns. You can bulk select campaign rewards and pay them out just like you do with regular order rewards. Alternatively, you can pay out rewards from individual member profiles if needed.
Final Notes
We’re excited for you to try out the Campaigns feature! If you have feedback or suggestions for future campaign types or reward methods, please visit our Roadmap and let us know what you’d like to see next.
If you have any questions, our team is here to help. Reach out to us through chat or email support ([email protected]), and be sure to check out our Help Center for more detailed articles on specific parts of the Campaigns feature.