Note: We use "Program" and "Member" as label-agnostic terms to refer to any marketing you are using Buzzbassador to facilitate, whether you refer to it as an affiliate program, influencer marketing, ambassador program, referral program, creator partnerships, brand reps, partner program, etc.
Every Buzzbassador user starts out with one default program, which they can view and edit from the Program Settings section of the app. We talk about how to configure the Program Settings in this article. But what if you want to create multiple programs, or 'tiers', for your members to be sorted into? Buzzbassador's Programs feature allows you to create unlimited programs and sort your members into them accordingly, allowing you to calculate and reward multiple levels of discounts and commissions for various categories of your members.
How To Create Multiple Programs
EXAMPLE: Let's say you want to create a breakdown of three different program tiers based on the size of your members' social audience, as follows:
Program Tier Title | Description | Perks |
Basic Tier | For members with less than 10,000 followers on Instagram or TikTok |
|
Advanced Tier | For members with 10,000 to 50,000 followers on Instagram or TikTok |
|
VIP Tier | For members with more than 50,000 followers on Instagram or TikTok |
|
Again, remember that all Buzzbassador merchants already have one program set up when they first create their account. This program is set to be your Default program.
What this means: You can set one (1) program to be your default program. The default program is the one that all members are assigned to by default in the case that they are not otherwise assigned to a different tier. You can see which program is set to default by checking the Default label above the program name.
Step 1: Configure Your Default Program
Edit The Program Name And Description
After clicking 'Edit' to open the settings for this program, type in a name and description for the program. Both of these identifiers are intended for your team's internal use so that you can easily differentiate between each program and its unique requirements and perks.
Edit The Discount Structure
Remember, each program has a discount code that the members in that particular program can use to get a discount on their own personal purchases from your store.
To configure the discount structure for this program, fill in the following fields:
Discount type: Can be set to either Percentage (ex. 10% off) or Fixed (ex. $5 off)
Discount value: This is the discount rate that the code will deduct from the member's order.
Discount code: This is the actual title of the code that will be created in Shopify -- in other words, it's what the member will type in at checkout to get the discount.
Product Eligibility: Can be set to either All, Certain Collections, or Certain Products.
Eligible collections/Eligible products: If Certain Collections or Certain Products is selected for the 'Product Eligibility' field, this field will appear as well. This is where you make the selection of which product(s) or collection(s) in your store are eligible for applying the discount.
Restrict Code to Members Only: If not selected and there's no check symbol on the box, the discount code will be eligible for use by any and all customers on your shop. If selected and the box is showing a check symbol, the discount code will only be eligible for use by your approved members in this program. In that case, your members must use the same email address they used to apply to join your program at your checkout in order for the discount code to work for them.
Edit The Referral Structure
Remember, each member receives their own unique referral code that they will share with friends and followers. You will need to set up the structure that those referral codes will follow for members in this particular tier. (Remember, we call this a "referral rule")
To configure the Referral Rule for this tier, fill in the following fields:
Discount type: Can be set to either Percentage (ex. 10% off) or Fixed (ex. $5 off)
Referral rule title: This is not the name(s) of the actual referral codes. Since your referral codes are unique for each member, they will be created as "sub-codes" under this rule, which is what you are setting here. This title is not an active code -- you can't type it in at the checkout of your store. No one else will see this rule title. Learn more about referral rules in this article.
Discount value: This is the discount rate that the referral codes will deduct from the referred customer's order.
Product Eligibility: Can be set to either All, Certain Collections, or Certain Products.
Eligible collections/Eligible products: If Certain Collections or Certain Products is selected for the 'Product Eligibility' field, this field will appear as well. This is where you make the selection of which product(s) or collection(s) in your store are eligible for applying the discount.
Edit The Reward Settings
Lastly, you will need to customize the commission rate that the members in this program will earn when someone places an order with their referral code.
To configure the reward rate for this program, fill in the following fields:
Reward Rate: Can be set to either Percentage (ex. 10% of the order), Fixed Amount Per Order (ex. $5 per sale), or Fixed Amount Per Item (ex. $2 per sold item).
Reward Amount: For example, if you have a Percentage commission and the commission rate is set to 10%, the member would earn $10 from a $100 order.
Include discounts / taxes / shipping in commission calculation: If these boxes are selected (with a check icon), the commission will be calculated based on the total of the order including these factors. If these selections are not selected (no check icon), the commission will be calculated based on the total of the order not including these factors.
Restrict reward eligibility to certain shipping destinations: If this is selected, you will be able to decide which shipping destinations an order must be going to in order for the member to earn commission on that order. This comes in handy if you have very high shipping costs to a certain country; you may not want to pay commission on orders shipped there, seeing as your profit margins would likely be low. For example, if you only want to pay members' commission for US orders, you would select this, and type "United States" in the Applicable Shipping Destinations field.
Automatically decline commissions rewards for self-placed orders: If this is selected, any time a member uses their own referral code at checkout, the order will not count for commission. Many merchants select this to prevent members from attempting to "cheat the system" and earn commission back on their own purchases. Keep in mind that any declined commissions can always be recovered.
Step 2: Save Your Changes
Click the "Save Changes" button at the top right of the screen to save your changes to the program.
Step 3: Create and Configure Your Additional Tiers
Now that you have configured your default program, you can create your additional programs. When creating new programs, you can create as many as you'd like! Once you're back on the home page of the Program Settings section of the app, click the 'Add Program' button.
You will then be taken to the same style editor as the one you used to configure your default program. To create a new program, go through the above steps again, this time inputting the information you want for each new program.
If you need a refresher on how to configure these settings, click the links below to view the more detailed sections above:
You can repeat this process as many times as you'd like. When you're done, you'll see the list of all your programs on the Program Setup home page. For the example mentioned in the beginning of this article, it looks like this:
You can also change your default program any time. All you need to do is click the 'Make Default' button for the program you want to make default.
Once all your programs are created, all you need to do is assign any existing members you have to their correct programs. If you need assistance with that, check out this article.
If you need any further help, please don't hesitate to send us a chat at the bottom right corner of your app window, or email us at [email protected]!