Note: We use "Program" and "Member" as label-agnostic terms to refer to any marketing you are using Buzzbassador to facilitate, whether you refer to it as an affiliate program, influencer marketing, ambassador program, referral program, creator partnerships, brand reps, partner program, etc.
As you may know, every Buzzbassador user (including you!) starts off with one default program tier. Many merchants want to add more tiers to their programs and offer various commission and discount rates to incentivize their members. If this is you, you may be wondering, how should I structure these tiers? What factors should I use to segment my members into different tiers, and what perks should I offer? This article will cover our tips for that exact question.
Factors To Consider When Segmenting Members Into Tiers
The size of their social media audience
A member's social media presence and their followers are all equally significant in efforts to generate more sales and promote your brand. Typically, someone like this is considered an "influencer".
To offer an example breakdown, here are a few different levels of influencers and their audience size:
Size of social media audience
Less than 10,000 followers
Between 10,000 to 100,000 followers
Between 100,000 to 1,000,000 followers
Greater than 1,000,000 followers
The length and consistency of their relationship with you
Let's say you have been working with some members for months, but others are brand new to your program. Or, you may have some members that are very engaged and successful, but others that don't perform as well or aren't as consistent. You may want to offer more exclusive perks to your longer-standing, more loyal & consistent members than the perks you give your brand-new, less engaged members.
Here are 5 questions you can ask yourself when considering how to segment members based on this factor:
Is the member actively engaged in your brand's program?
How long has the member been a part of your program?
Is the member easy to communicate and collaborate with?
Does the member occasionally make personal purchases from your store?
Has the member shown growth in their social media presence since joining?
How many sales they've generated for you
You can also segment your tiers based on the performance of your members. This is a great way to incentivize your members to perform better! The best way to configure this is by providing a threshold or margin for the number or monetary amount of generated sales a member must bring in to reach a particular tier.
For example, with this factor you could break down your program tiers as follows:
Program Tier Title
Margins for Monthly Generated Sales
Up to 15 orders or $1,500 in sales
Between 15 orders (or $1,500 in sales) to 45 orders (or $4,500 in sales)
Greater then 45 orders or $4,500 in sales
How much content they've created for you
Another possible way that you can segment your program tiers is based on the member's active engagement with your brand on social media. The members can create and/or post content for your brand. This tier structure can also complement the members' social audience size, as discussed earlier in this article
You may have to consider one or both of the following questions when deciding how to structure your program tiers based on this factor:
How many times per month does the member create and/or post content of or with your products?
Does the member post reviews of your products? If so, how many times per month?
You may also include some sort of goal per month for the members in order to remain in their tier, or to be "promoted" to the next tier. Here is an example of how you can do this:
Goal per month
Of course, you may need to monitor social media activity for tracking and consistency. Luckily, a more automated internal feature for social media tracking is coming to Buzzbassador soon 😉
That's all our tips for program tiers for now! If you have any questions, reach out to our support team at [email protected], or via the chat bubble at the bottom right corner of your app window.