Note: We use "Program" and "Member" as label-agnostic terms to refer to any marketing you are using Buzzbassador to facilitate, whether you refer to it as an affiliate program, influencer marketing, ambassador program, referral program, creator partnerships, brand reps, partner program, etc.

As you may know, every Buzzbassador user (including you!) starts off with one default program tier. Many merchants want to add more tiers to their programs and offer various commission and discount rates to incentivize their members. If this is you, you may be wondering, how should I structure these tiers? What factors should I use to segment my members into different tiers, and what perks should I offer? This article will cover our tips for that exact question.

A member's social media presence and their followers are all equally significant in efforts to generate more sales and promote your brand. Typically, someone like this is considered an "influencer".
​

To offer an example breakdown, here are a few different levels of influencers and their audience size:

Let's say you have been working with some members for months, but others are brand new to your program. Or, you may have some members that are very engaged and successful, but others that don't perform as well or aren't as consistent. You may want to offer more exclusive perks to your longer-standing, more loyal & consistent members than the perks you give your brand-new, less engaged members.

Here are 5 questions you can ask yourself when considering how to segment members based on this factor:

You can also segment your tiers based on the performance of your members. This is a great way to incentivize your members to perform better! The best way to configure this is by providing a threshold or margin for the number or monetary amount of generated sales a member must bring in to reach a particular tier.

For example, with this factor you could break down your program tiers as follows:

Another possible way that you can segment your program tiers is based on the member's active engagement with your brand on social media. The members can create and/or post content for your brand. This tier structure can also complement the members' social audience size, as discussed earlier in this article

You may have to consider one or both of the following questions when deciding how to structure your program tiers based on this factor:

You may also include some sort of goal per month for the members in order to remain in their tier, or to be "promoted" to the next tier. Here is an example of how you can do this:

Of course, you may need to monitor social media activity for tracking and consistency. Luckily, a more automated internal feature for social media tracking is coming to Buzzbassador soon 😉

That's all our tips for program tiers for now! If you have any questions, reach out to our support team at [email protected], or via the chat bubble at the bottom right corner of your app window.