As you may know, every Buzzbassador user (including you!) starts off with one default program tier. Many merchants want to add more tiers to their ambassador program and offer various commission and discount rates to incentivize their ambassadors. If this is you, you may be wondering, how should I structure these tiers? What factors should I use to segment my ambassadors into different tiers, and what perks should I offer? This article will cover our tips for that exact question.
Factors To Consider When Segmenting Ambassadors Into Tiers
The size of their social media audience
A brand ambassador's social media presence and their followers are all equally significant in efforts to generate more sales and promote your brand. Typically, someone like this is considered an "influencer".
To offer an example breakdown, here are a few different levels of influencers and their audience size:
Size of social media audience
Less than 10,000 followers
Between 10,000 to 100,000 followers
Between 100,000 to 1,000,000 followers
Greater than 1,000,000 followers
The length and consistency of their relationship with you
Let's say you have been working with some ambassadors for months, but others are brand new to your program. Or, you may have some ambassadors that are very engaged and successful, but others that don't perform as well or aren't as consistent. You may want to offer more exclusive perks to your longer-standing, more loyal & consistent ambassadors than the perks you give your brand new, less engaged ambassadors.
Here are 5 questions you can ask yourself when considering how to segment ambassadors based on this factor:
Is the ambassador actively engaged in your brand's program?
How long has the ambassador been a part of your ambassador program?
Is the ambassador easy to communicate and collaborate with?
Does the ambassador occasionally make personal purchases from your store?
Has the ambassador shown growth in their social media presence since joining?
How many sales they've generated for you
You can also segment your tiers based on the performance of your ambassadors. This is a great way to incentivize your ambassadors to perform better! The best way to configure this is by providing a threshold or margin for the number or monetary amount of generated sales an ambassador must bring in to reach a particular tier.
For example, with this factor you could break down your program tiers as follows:
Program Tier Title
Margins for Monthly Generated Sales
Up to 15 orders or $1,500 in sales
Between 15 orders (or $1,500 in sales) to 45 orders (or $4,500 in sales)
Greater then 45 orders or $4,500 in sales
How much content they've created for you
Another possible way that you can segment your program tiers is based on the ambassador's active engagement with your brand on social media. The ambassadors can create and/or post content for your brand. This tier structure can also complement the ambassadors' social audience size, as discussed earlier in this article
You may have to consider one or both of the following questions when deciding how to structure your program tiers based on this factor:
How many times per month does the ambassador create and/or post content of or with your products?
Does the ambassador post reviews of your products? If so, how many times per month?
You may also include some sort of goal per month for the ambassadors in order to remain in their tier, or to be "promoted" to the next tier. Here is an example of how you can do this:
Goal per month
Of course, you may need to monitor social media activity for tracking and consistency. Luckily, a more automated internal feature for social media tracking is coming to Buzzbassador soon 😉
That's all our tips for program tiers for now! If you have any questions, reach out to our support team at [email protected], or via the chat bubble at the bottom right corner of your app window.